2024 Report Landing

Event Sales Compensation & Industry Trends

The 1st National Survey of Event Sales Professionals

What should you be paid?

It’s hard to know if you are getting paid fairly - let alone what is standard for commission rates, benefits, and PTO days. In this report we hope to add some transparency on this important topic. For employers, this report can help you put together a competitive offer for when you’re hiring event sales professionals.

Compensation Overview

Annual Salaries

Annual salaries for both Event Sales Directors and Directors of Events range from $20,800 to $94,000 with the average salary sitting at $62,844. To see a more detailed breakdown of salaries by geography and by level, continue reading the report below.

Trends

Trend towards cocktail-style events with more activations for large-scale (400+) person events, over traditional seated dinners.

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